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Alteryx
is a new workflow visualization tool that rapidly
transforms multiple databases in a single
process, and does so with speed and flexibility
that is unmatched in the industry.
Developed as a high-performance, easy-to-use tool using the latest advances in spatial customer relationship management technology, Alteryx’s intuitive interface helps you create and run customized data transformation and cleansing processes, while simultaneously adding spatial intelligence to your multi-source databases.
Alteryx’s spatial CRM and list count and fulfillment capabilities make it possible to efficiently perform a variety of functions including adding geographic coordinates to customer files, appending spatial layers to prospect files or merging polygons – all with a simple drag-and-point technique. The system works as both an application driven by a Graphical User Interface
(GUI) and as a library that implements the processing tools.
Alteryx is a highly cost-effective tool optimized for speed and flexibility. Capable of running on inexpensive PC hardware and Windows NT in a desktop or network environment or as a Web system tool, Alteryx can achieve throughput rates of 20 to 30 million records per hour. Alteryx incorporates select components from a related palette of tools to create complex projects eliminating the need for more expensive systems. |
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(click
on thumbnails to view larger images)
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41 unique tools allow for
unlimited data processing capabilities. Toolboxes
may be customized by users.
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Overview maps depict the
results of certain spatial processes such as geocoding,
creating trade areas, etc.
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Today, corporations are using Alteryx in many
business-to-business and business-to-consumer marketing
roles in areas such as: understanding market
performance, conducting direct marketing campaigns,
cross selling new products, and more. Alteryx’s
capabilities to transform, append, merge, access and
process your customer and prospect databases helps you
identify your most profitable customers far more quickly
and effectively than any alternative solution.
Alteryx
also is the industry’s only data independent system.
Capable of working with multiple data assets regardless
of source, format or country of origin, you’re able to
complement your business intelligence with investments
you’ve already made in third-party data assets.
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Key
Features
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Simple drag and drop GUI interface
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Perform processes including merge/purge and data appending on large
databases using inexpensive PCs
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Read/write to flat files or RDBMS
native structures with ease
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Save projects so non-
DBAs can run on an “as needed” basis
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Geocode customer files to uncover
spatial relationships in data
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Supports variety of input/output
formats, including: flat, DBF and
delimited value files; supports ODBC to a variety of
RDBMS, including Oracle, Microsoft SQL Server and
DB2
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Export projects to embed in other
applications with run time load capabilities
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Read/write spatial formats
including .tab, .mid/.mif, .shp and .sdf to support popular GIS packages
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Flowchart
Style
Using
a flowchart approach, Alteryx visually
configures and connects built-in tools to create
a custom data transformation project from input
through to output.
Each
tool performs a simple function, such as
sorting, filtering, geocoding or joining. By
simply connecting the tools, your project
becomes customized to your specific needs.
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Read
the Press Release
for Alteryx
From
Directions Magazine...
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