Key Features:

• Outputs may include spreadsheets, html files with charting options, thematic maps and databases
  

• Modify reports by dynamically sorting, filtering, creating charts with a single mouse click
  

• Compatible with Experian’s MOSAIC™, ESRI BIS’ Community™ Tapestry™ and Synergos’ Landscape, as well as custom segmentation systems
  

• GIS data compatibility with ArcView® and MapInfo Professional®
  

• Industry standard Geocoder compatibility
  

• Read/Write access to Oracle Spatial and OLE Db data sources
  

• Packaged with lifestyle profiles from MRI
  

• Generate reports for standard or user-defined Cluster Groups
  

• Wizard desktop interface identifies complete, incomplete and erroneous steps to aid users in understanding what’s done and what’s left to do in the process
  

• Sample reports available within the Wizard interface

Data-Independent

Solocast provides you with extreme data handling flexibility for more valuable and trustworthy analyses. As the industry’s only data independent system, Solocast works with multiple data assets regardless of source, format or country of origin. And Solocast even works with a variety of standard and custom segmentation systems, as well as third-party GIS data and geocoders already in use. Therefore, you’ll be able to work with data assets and systems you already own, and still be able to complement your intelligence with third-party data assets.

Solocast is designed to help you drive business growth and reduce marketing costs. The sophisticated and precise market segmentation analysis tool quickly and effectively analyzes your most favored scenarios for connecting with existing and new customers. You are able to easily search markets, store areas, media geography and additional mailings lists, and identify cross-selling opportunities and secondary markets.

Solocast features complete system independence for working with any published or customized segmentation system. It also can be deployed for one desktop user or across an enterprise workgroup setting either as a network or Portfolio Web application.

The easy to use tool features two intuitive graphical user interfaces. The acclaimed Wizard interface can be used for standard applications or its classical interface can be used for more complex analyses. The Wizard interface takes you step by step through processes like cluster coding of customer files, ranking geographies on a survey profile and highlighting correlated products empowering all of your staff to conduct their own market analyses without a high-paid market analyst.

Companies worldwide are using Solocast for finding, winning and keeping profitable customers. Solocast offers you valuable insight into in-depth customer profiles for measuring market potentials and product usage, enabling customer retention programs, enhancing the impact of direct mail campaigns, determining best scenarios for new retail locations, analyzing advertising media buys and conducting competitive analyses.