Key Features:

• Process large jobs with user-friendly batch utility
  

• Append demographic data to maps directly within the desktop mapping application
  

• Generate faster reports and analysis with over 40 standard comparison, summary and rank report templates with an easy-to-use report writer
  

• Use as a standalone or map-centric application in conjunction with MapInfo Professional®, ArcView® and MapPoint®
  

• Analyze business opportunities with current year demographic estimates, five year projections and U.S. Census data for 1990 and 2000
  

• Use same application for U.S., Canada and U.K. with more on the way
  

• Work with AGS, ESRI BIS, Synergos or any other demographic data sets
  

• Import corporate customer recordlevel data to calculate penetration, share of wallet and total sales for any given geography
  

• Create custom variables using simple or complex supplied formula calculations
  

• Output data to a variety of formats/ applications such as: maps, tabular data, and html reports including 3D, line or scatter plot charts, sorting and executive summaries
  

• Create indices for any geography base
  

• Use current installed Geocoders with most popular versions supported
  

• Read/write access to Oracle Spatial and OLE Db data sources, including ODBC connectivity
  

• API interface for developing unique desktop and Web applications

Allocate is a data engine that compresses, stores, manages, retrieves and displays geographically organized information. The data can include demographic attributes, customer data or any data that can be organized into standard census or postal geographies. This includes information from AGS, ESRI BIS, Claritas, Synergos, the Census Bureau or even your own company data. Allocate also allows users to store custom geographic or geometric areas, such as trade areas or sales territories, then obtain information for those areas in just seconds.

Allocate is perfectly suited for conducting market research regardless of geography, and produces unlimited market analyses based on user-defined variables. Easy-to-decipher output in the form of maps, charts, reports, or raw data makes Allocate the tool of choice for information distribution.

(click on image to view full report)

The popular Executive Summary Report uses colorful charts and graphs as well as informative descriptions to characterize the demographic nature of a particular market.

Wide Range of Use
Allocate is ideal for use in many business applications.  Executives routinely use Allocate for geodemographic analysis, site selection, product positioning, target marketing, market potential and penetration, territory allocation, thematic mapping, media analysis, product and market segmentation, delivery route optimization, business trend visualization, and more.